Make sure that you are taking your certifications quizzes! Chapter 4.2
gives a good overview of keyword terms and how to incorporate them into
your campaign. If you do not want a keyword to appear then you use the
- to elimiate it. For example -chicken will eliminate chicken bullion
from appearing in a Gold Bullion campaign. Do a search on chicken bullion
and many times you will see gold bullion come up. =) It is my favorite class example.