4.2 Google Quiz

http://www.quia.com/quiz/2840063.html

Make sure that you are taking your certifications quizzes!   Chapter 4.2
gives a good overview of keyword terms and how to incorporate them into
your campaign.  If you do not want a keyword to appear then you use the
- to elimiate it. For example  -chicken  will eliminate chicken bullion
from appearing in a Gold Bullion campaign.  Do a search on chicken bullion
and many times you will see gold bullion come up. =)  It is my favorite class example.

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